Jonathon Keats, Virtual Words: Language on the Edge of Science and Technology Oxford U. Press, 2010
Jonathon Keats at University Press Books, the Berkeley Art Museum, and Modernism Gallery
In the world of science and technology, new words are coined, and some of them stick, and the words themselves lead interesting lives and have surprising effects -- technical, social, even political. In his new book Jonathon Keats explores the origins, uses, and impact of terms like microbiome, copyleft, Panglish, and singularity.